Designing For Retiring Baby Boomers Becoming Big Business

from the boomer-mania dept

For years, it's been predicted that as the baby boom generation started reaching retirement age, companies would finally start focusing on designing products for senior citizens. In the past, it's always been a much smaller focus -- but with such a large demographic all heading into the silver years at the same time (and with great purchasing power), it comes as no surprise that suddenly, it's fashionable to be designing products for a generation older than you. Prior to this, many felt that few companies focused on designing products for an older generation, because most working people had obviously never gone through the process of being elderly. The article doesn't talk too much about technology (a little about automobile design, mainly), but it's likely that we're going to see plenty more articles along these lines -- and maybe a few less focusing on teenagers and young adults.
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  1. identicon
    ?, 17 Mar 2006 @ 1:32am

    you are kidding right?

    The baby boomer's aren't going to have as much purchasing power as people think. People base this assumption off of current trend data, which says that old people have lots of money to spare (because these days they do).

    I think the baby boomers are going to continue the emerging trend of making the government buy your stuff for you. They already expect it, because their parents have been successful at opening those doors. And because of this expectation that the government is going to buy your stuff for you, the baby boomers haven't been wise stewards of their money, and haven't held onto it.

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