Designing For Retiring Baby Boomers Becoming Big Business

from the boomer-mania dept

For years, it's been predicted that as the baby boom generation started reaching retirement age, companies would finally start focusing on designing products for senior citizens. In the past, it's always been a much smaller focus -- but with such a large demographic all heading into the silver years at the same time (and with great purchasing power), it comes as no surprise that suddenly, it's fashionable to be designing products for a generation older than you. Prior to this, many felt that few companies focused on designing products for an older generation, because most working people had obviously never gone through the process of being elderly. The article doesn't talk too much about technology (a little about automobile design, mainly), but it's likely that we're going to see plenty more articles along these lines -- and maybe a few less focusing on teenagers and young adults.
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  1. identicon
    Geoff, 19 Mar 2006 @ 11:10am

    Baby boomers

    50% of UK are over 46 at the moment apparently. Problem with font sizes is also due to low contrast that most designers (under 30) also use. The guy who said we stink should read about Patricia Moores travels in 1979-82 http://www.interiordesign.net/id_newsarticle/CA6300599.html

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