Moving Target: Microsoft's Relevant Search Engine Is Forever Six Months Out

from the stop-making-predictions dept

Microsoft's top execs might want to cut down on the whole predictions business. Last June, Steve Ballmer was quoted saying that Microsoft's search engine would introduce a search engine that would match Google's relevance in six months. Well, January 28th (exactly six months) came and went. Incidentally, this was about the same time that Bill Gates had promised to stomp out spam. Anyway, a month later, and suddenly Microsoft is out saying that this time it's only going to be another six months before their search engine is as good as Google's in the US. Either way, just getting to meet or beat Google in relevance is probably not enough to get people to switch. For many users, Google remains "good enough." Other search engines need to come up with something that is overwhelmingly better -- to the point that people feel compelled to switch. It seems unlikely that such a battle will be fought just over relevancy, however, but in some other area where Google doesn't have as much expertise.
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  1. identicon
    Tyshaun, 2 Mar 2006 @ 9:34am

    Re: Problem with Microsoft vs. Google

    Microsoft has a outdated business model and as much as they try to be the hip new tech company that is constantly exploring the cutting edge, they clearly lack something that Google has. My suspicion is that Microsoft will never be able to bounce back from the Google's derailing blow. Google is inherently better than Microsoft because they are learning and exploiting the gaps and weaknesses in Microsoft's business plan. They have taken the role of the successor to Microsoft in virtually every way. Google will be a leader throughout the 2000's, but even it will necessarily succomb to the unpredictable market changes of the future. What is required to 'take over' in this kind of industry is a tech-focused business model that is 'refreshing' to everyone in the tech community. Google's new ideas and simple features quenched the unfulfilled needs of the market, and refreshed the minds of tech people everywhere. Microsoft's glory days will remain a 80's and 90's phenomenon. Sure, Microsoft has enough stuff going on nowadays that it won't go away, but they are submitting to Google in a big way. I would suspect a significant paradigm shift from Microsoft in the coming years where they find something new to focus on. Maybe they will turn into a discount shoe company.
    And just who/what will replace Microsoft? Don't get me wrong, Microsofts products are crapola, but take away Microsoft Windows and 70% or more of the consumer desktops cease to function. How do you even compare that to google? Google goes away, loss of innovation but it's not a "necessity" right now to run and use your computer.

    Until Google OS comes out (and yes, I would be the first to get it) and manages to take a significant part of the market share, let's not bury old man Microsoft yet. I hate to say it but I've heard this song before (OS/2, Redhat Linux, blah, blah blah) and I'm not dancin until someones proves its not a one hit wonder! Everyone says its doomsday for Microsoft, mostly because we want it to be, but like a cockroach, Windows keeps crawling its way around (primarily because it IS the standard for desktop consumer OS, whether we like to admit it or not.)

    BTW, I use Redhat Linux on my machine as not to participate in the Microsoft monopoly but I don't delude myself into thinking most people use it or would be able to use it easily.


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