Moving Target: Microsoft's Relevant Search Engine Is Forever Six Months Out

from the stop-making-predictions dept

Microsoft's top execs might want to cut down on the whole predictions business. Last June, Steve Ballmer was quoted saying that Microsoft's search engine would introduce a search engine that would match Google's relevance in six months. Well, January 28th (exactly six months) came and went. Incidentally, this was about the same time that Bill Gates had promised to stomp out spam. Anyway, a month later, and suddenly Microsoft is out saying that this time it's only going to be another six months before their search engine is as good as Google's in the US. Either way, just getting to meet or beat Google in relevance is probably not enough to get people to switch. For many users, Google remains "good enough." Other search engines need to come up with something that is overwhelmingly better -- to the point that people feel compelled to switch. It seems unlikely that such a battle will be fought just over relevancy, however, but in some other area where Google doesn't have as much expertise.
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  1. identicon
    KenKSoftware, 2 Mar 2006 @ 9:18am

    Microsoft Search Engine

    Bill Gates has repeatedly proven that he understands marketing better than he understands technology. Convincing everyone to upgrade their software every 2-3 years for slight modifications that should have been provided free-of-charge is his trademark. Now he is promising a new search engine that is no better than any other simply to drive up his stock price again. Each time he mentions some new Microsoft product or a rebuilt version of an old product his stock price bumps up a nickel or a quarter making him another billion dollars richer. It is likely that he simply hired one of googles programmers to create a duplicate search engine with a different logo on top and the longer he makes people wait for it the more he can drive up the value of his stock. When they actually release it and nobody uses it the stock may drop a penny or two but will not matter in comparison to how much he has made. In the end do we really need another search engine? Are people having trouble finding what they need on the internet? Can we focus on some companies that are actually trying to make something useful for a change?

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