How Apple Is Getting Publicity For Its Non-Sponsorship Of The Olympics

from the quick,-call-the-olympic-committee dept

Quick! Someone call the the International Olympic Committee! Someone is getting publicity from the Olympics without paying for official sponsorship! We've covered the ridiculous extremes of the Olympic Committee in the past -- including banning anyone from wearing clothes that showed the brand of a sponsor's rival and having special rules about how anyone can mention the Olympics, lest anyone think a non-sponsor was officially associated with the event. However, the Baltimore Sun is reporting how Apple has received a ton of free publicity for the iPod, as a number of athletes (snowboarders, especially) have been seen listening to iPods while competing, with some even saying what they were listening to at the time. Considering the Olympic Committee once told athletes they weren't allowed to blog about their experiences, how long until they tell them they can't use iPods either... unless, of course, Apple pays up for a sponsorship slot?

Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Sohrab, Feb 17th, 2006 @ 2:22pm

    No Subject Given

    so who sets forth these ludacris rules? is it NBC because they bought the rights to it? or is it the committie itself.

    if it is the Olympic Group, what do they have to gain for this?

     

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  2.  
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    Anonymous Coward, Feb 17th, 2006 @ 2:40pm

    Re: No Subject Given

    "ludacris rules?"

    I'm pretty sure that a rap music artist isn't making any rules that are being enforced by the IOC.

     

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  3.  
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    Rikko, Feb 17th, 2006 @ 2:43pm

    Re: No Subject Given

    I dunno, that might offer up the most sane solution.

     

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  4.  
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    Odm, Feb 17th, 2006 @ 2:44pm

    Re: Ludicrous rules

    If reading Techdirt has taught me anything, it's that the people who enforce this silliness don't tend to know what the actual consequences are. One reason why Techdirt is so great is that they're pretty quick to point that out.

     

    reply to this | link to this | view in thread ]

  5.  
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    Anonymous Coward, Feb 17th, 2006 @ 2:49pm

    Re: No Subject Given

    Lol glad I'm not the only one who thought that was odd.

    Had wondered if that had become the adopted American spelling for the word.

     

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  6.  
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    Evan, Feb 17th, 2006 @ 3:21pm

    No Subject Given

    Unless Apple ASKED the athletes to use their product, I can't see it being Apple's responsibility to pay. But then again, I'm no lawyer.

     

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  7.  
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    imp, Feb 17th, 2006 @ 3:57pm

    Re: No Subject Given

    the olympic committee can ask them to do whatever they like while they're on television or under contract with them. NBC pays for the rights to host the olympics, but does not recieve the advertising revenue related to the in-program stuff. They only recieve revenue for their aired commercial advertisements.

    It is wise for the olympic committee to close out nonpaying companies who are recieve advertisement value, since they would otherwise be discouraging that company and competitor companies from providing sponsorships. Sponsorships generally include free products for athletes, as well, which is not too shabby of a deal.

     

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  8.  
    identicon
    Heironymous Cowherd, Feb 17th, 2006 @ 4:04pm

    Re: No Subject Given

    Free products for athletes?
    So who's the official condom sponsor this year? I understand the Olympic Village goes through a lot of those. Enough to rather embarrass Utah four years ago...

     

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  9.  
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    Mathue, Feb 17th, 2006 @ 10:58pm

    Re: No Subject Given

    > ludacris< BR>> committie

    Please tell me you deliberately spelled those words incorrectly.

     

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  10.  
    identicon
    Ipod 465656434534343434343434343434343434343434343, Feb 17th, 2006 @ 11:54pm

    --

    Many snowborders listen to ipods around here, I can safely say that not just snowborders, but many people. I live in the suburbs.

    it aint no thing but a chichen wing..

     

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  11.  
    identicon
    Podhead, Feb 17th, 2006 @ 11:57pm

    ipod in olimpics

    I noticed that many were listening to ipods too, but then I noticed that they all were using snow boards, and wearing clothing, and ...

    Who cares..

    Why is this news anyway...?

     

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  12.  
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    Sohrab, Feb 19th, 2006 @ 2:49am

    No Subject Given

    lol this is what I love about f0rums, people are so quick to jump the gun on others people everybody is just pissed offf. Letz forget about the issue itself and attack others, it makes me feel warm and cuddly inside. *shrugs*

    I spelled it how I wanted to, maybe its my 1337 speak, maybe its a typo, maybe I suck at spelling, maybe new to the states or english, dosent really change the subject matter does it? but thanks for the responsz0r <

     

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  13.  
    identicon
    Sohrab, Feb 19th, 2006 @ 2:50am

    No Subject Given

    lol this is what I love about f0rums, people are so quick to jump the gun on others people everybody is just pissed offf. Letz forget about the issue itself and attack others, it makes me feel warm and cuddly inside. *shrugs*

    I spelled it how I wanted to, maybe its my 1337 speak, maybe its a typo, maybe I suck at spelling, maybe new to the states or english, dosent really change the subject matter does it? but thanks for the responsz0r, Omg, spelled wr0ng, im a n00bi3

     

    reply to this | link to this | view in thread ]


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