Condemning Simultaneous Movie Releases After One Showing
from the talk-about-a-small-sample-size dept
There was so much buzz concerning the release of Steven Soderbergh's film Bubble, using the infamous "day and date" release plan of offering it in theaters and on DVD at the same time, that it's no surprise that people on both sides of the debate have been overreacting to it. First, before it was released, there were stories talking up how this was a sign of doom for the movie theaters and the beginning of the end -- or some other silliness. Then, after most of the movie theaters bizarrely boycotted the movie (meaning more people would view it on DVD than in the theaters anyway), people are ready to jump up and say this kind of release doesn't work. It would seem that one movie is perhaps too small a sample size to jump to a conclusion on either side of the debate -- no matter how much fun it might be.