Ok, TV Execs Have Stats On DVR Users... So, Now What?
from the ah,-the-difficult-questions dept
We reported late last year that Nielsen was finally going to start releasing stats concerning DVR watchers, and when they actually watched recorded programs. While there have been some questions about how big the sample size of DVR-watchers really is, a much bigger (and better) question might simply be what does the data mean? It appears that, so far, no one really knows. While it may be a good thing to have the data on how many people watch shows within a day or a week of the original airing, no one's quite sure what that means when translated into ad sales negotiations -- meaning that everyone's going to try to spin it to their own benefit, while having no real idea what's important and what isn't.