How Awkward Is It When Old Media Tries To Get New Media?

from the shuffle-uncomfortably-now dept

While Terry Semel gets credit for successfully making the jump from an "old media" guy to a "new media" guy -- he really had to leave that old media environment for it to happen. It seems that those who are trying to reinvent older media companies into new media companies may still have some work to do. We've already noted that Rupert Murdoch may be getting a bit too much credit (or at least premature credit) for crafting a new media strategy, but he's not the only one. Part of Murdoch's strategy, clearly, is to try to build a new MTV online, but the old MTV is trying to do that too. Business Week is running a cover story, which talks about how Murdoch's purchase of MySpace woke MTV up to the fact that they needed to change for the digital era. While it seems a bit late for them to realize that, it's not clear that their early steps are in the right direction just yet. The guy who's been brought in to make MTV digital comes up with this bit of wisdom: "The Internet is no longer about text. It's about video. We produce and own more video than anybody." It's not clear the internet was ever about text. It was, and has been, all about communication between people. Not about broadcast style media -- whether text, video or something else. If MTV's new focus is just on providing broadcast-style video online they're missing the point of the internet. Update: The same guy is quoted on a panel today talking about how media and tech companies are completely different and will never be the same.
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  1. identicon
    Tyson, 10 Feb 2006 @ 7:17am

    Re: All about video?

    Amen to the codec complaint. There is so much (too much?) video on the net these days, that it's absolutely ridiculous for there not to be one standard video codec that is compatible with all browsers and operating systems. But we're a long way off from that pipe dream, and moving in the wrong direction. As old-media moves to the internet, their #1 concern, it seems, is not getting content to the consumer but rather using proprietary and DRM-laden protocols to make things far more difficult than they ought to be. CBS trying to rent 24-hour downloads is a prime example of that.

    I have to agree. When are these companies going to realize that no matter what they do, once something is in a digital format, it can be pirated. No matter how smart or creative your DRM is, someone is always smarter and will be able to hack it. Companies need to work towards making their products convenient (ie standardized codecs, easy download access, etc) and cheaper. If it is easier for me to pay for the content (and it is reasonably priced) than it is for my to pirate it, then of course I would buy it.

    Companies need to realize that the Internet, and digital content, is here to stay and they need to find ways to use it to their advantage. This is a much better alternative to pissing all of your customers off *cough* Sony *cough*

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