Amazon Becoming More Google-Like Day By Day
from the Amazon-about-to-learn-about-clickfraud dept
While News Corp. is saying they
don't want to take on Google directly, the same cannot be said for a lot of other firms. Even as Google's latest earnings suggested that its own search results were doing better than its contextual search ads, it seems like a lot of others want a piece of that advertising pie. Yahoo has been beta testing a similar contextual solution and Microsoft is expected to launch something within a year. However, it seems to have caught some people by surprise that
Amazon is also looking to start a contextual advertising program -- and not just pointing back to products at the Amazon store, but for advertisers to buy their own ads. If you hadn't noticed, Amazon seems to be moving into more direct competition with Google pretty rapidly. It should have been clear two and a half years ago when the company
announced plans for its A9 search engine -- but many people still consider Amazon just an e-commerce play. Of course, that may actually hurt the company in this new offering. Some may be confused as to why they should buy ads with Amazon -- and without the search traffic that Google offers, there's less of a compelling sell for advertisers.
Reader Comments
Subscribe: RSS
View by: Time | Thread
No Subject Given
[ reply to this | link to this | view in chronology ]
Re: No Subject Given
So I'm just saying, it's fine to trust Google...I have. But I'd keep up on the fine-print so you avoid getting burned in the future (not saying you will, but guarded trust is healthy).
[ reply to this | link to this | view in chronology ]
Re: No Subject Given
How do you know if half of the article you are reading right now wasn't sensored? Some government could have secretly paid google to sensor it.
As google gets bigger and bigger, it will be all about profits for the share holders and less about simple tools for you to use.
[ reply to this | link to this | view in chronology ]
Google doubts? Bah!
[ reply to this | link to this | view in chronology ]
Amazon Becoming More Google-Like Day By Day
[ reply to this | link to this | view in chronology ]
Re: Amazon Becoming More Google-Like Day By Day
[ reply to this | link to this | view in chronology ]
No Subject Given
[ reply to this | link to this | view in chronology ]
Always Question
[ reply to this | link to this | view in chronology ]
maybe it's a good thing?
As long as Google continues to do what it's doing (innovating), it will always be at the head of the pack. Hey, if the pack keeps following Google, that's wonderful for the consumer.
The other thing this does is almost force Google to continue to innovate rather than rest on it's current offerings. If Google realizes that the competitors are only a step a way, I hope they're smart enough to know that the only way to stay top dog is to keep putting new stuff out there.
Just a thought,
ruff ruff
[ reply to this | link to this | view in chronology ]
Re: maybe it's a good thing?
[ reply to this | link to this | view in chronology ]
Re: maybe it's a good thing?
Innovation costs money. Why pay money for R&D when you can just copy someone elses stuff. It's usually a lot easier to reverse-engineer an interface or code than it is to come up with it in the first place.
Google is an innovative company because it entered the market later in the game than others (like AOL) and as a result either had to inoovate to gain market share, or never get market share to begin with. Windows might be a good example of a non-innovating company. Aside from a few bells and whistles, to me Windows XP has similar functionality to 2000, which had similar functionality to 95/NT. I think a reason for that is that Windows really has no true competitor to push it to innovate (please refrain from the linux/MacOS chorus, I know they exist but their market share is still miniscule compared to Windows).
[ reply to this | link to this | view in chronology ]
Add Your Comment
Add A Reply