Surprises

by Mike Masnick




Amazon Becoming More Google-Like Day By Day

from the Amazon-about-to-learn-about-clickfraud dept

While News Corp. is saying they don't want to take on Google directly, the same cannot be said for a lot of other firms. Even as Google's latest earnings suggested that its own search results were doing better than its contextual search ads, it seems like a lot of others want a piece of that advertising pie. Yahoo has been beta testing a similar contextual solution and Microsoft is expected to launch something within a year. However, it seems to have caught some people by surprise that Amazon is also looking to start a contextual advertising program -- and not just pointing back to products at the Amazon store, but for advertisers to buy their own ads. If you hadn't noticed, Amazon seems to be moving into more direct competition with Google pretty rapidly. It should have been clear two and a half years ago when the company announced plans for its A9 search engine -- but many people still consider Amazon just an e-commerce play. Of course, that may actually hurt the company in this new offering. Some may be confused as to why they should buy ads with Amazon -- and without the search traffic that Google offers, there's less of a compelling sell for advertisers.

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  1. identicon
    Lee, 6 Feb 2006 @ 7:15am

    Re: Amazon Becoming More Google-Like Day By Day

    I have had problems with google, they still have sites that are long since dead displaying :( some of which y law were removed from the internet but google still lets you view in catche :( some of which I had to by law get removed... Google still refuses to act. It took 9 months to get a picture removed from the images display after being removed from the site and the site's catche for some unknown reason as still displaying. *worried* im worried google will start to slack off even more than it is doing now. I understand they get a lot of complaints and other things to worry about... but at times they seem to put money before its users.

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