Surprises

by Mike Masnick




Amazon Becoming More Google-Like Day By Day

from the Amazon-about-to-learn-about-clickfraud dept

While News Corp. is saying they don't want to take on Google directly, the same cannot be said for a lot of other firms. Even as Google's latest earnings suggested that its own search results were doing better than its contextual search ads, it seems like a lot of others want a piece of that advertising pie. Yahoo has been beta testing a similar contextual solution and Microsoft is expected to launch something within a year. However, it seems to have caught some people by surprise that Amazon is also looking to start a contextual advertising program -- and not just pointing back to products at the Amazon store, but for advertisers to buy their own ads. If you hadn't noticed, Amazon seems to be moving into more direct competition with Google pretty rapidly. It should have been clear two and a half years ago when the company announced plans for its A9 search engine -- but many people still consider Amazon just an e-commerce play. Of course, that may actually hurt the company in this new offering. Some may be confused as to why they should buy ads with Amazon -- and without the search traffic that Google offers, there's less of a compelling sell for advertisers.

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  1. identicon
    Tyshaun, 6 Feb 2006 @ 9:41am

    Re: maybe it's a good thing?

    I see you point but don't buy it. Why wouldn't Amazon and others want to innovate beyond Google? If every company is epigone on Google I don't see that as being good. We need companies who force some mutually beneficial epigones. Why have 1 innovator when we can have 10?

    Innovation costs money. Why pay money for R&D when you can just copy someone elses stuff. It's usually a lot easier to reverse-engineer an interface or code than it is to come up with it in the first place.

    Google is an innovative company because it entered the market later in the game than others (like AOL) and as a result either had to inoovate to gain market share, or never get market share to begin with. Windows might be a good example of a non-innovating company. Aside from a few bells and whistles, to me Windows XP has similar functionality to 2000, which had similar functionality to 95/NT. I think a reason for that is that Windows really has no true competitor to push it to innovate (please refrain from the linux/MacOS chorus, I know they exist but their market share is still miniscule compared to Windows).


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