Amazon Becoming More Google-Like Day By Day

from the Amazon-about-to-learn-about-clickfraud dept

While News Corp. is saying they don't want to take on Google directly, the same cannot be said for a lot of other firms. Even as Google's latest earnings suggested that its own search results were doing better than its contextual search ads, it seems like a lot of others want a piece of that advertising pie. Yahoo has been beta testing a similar contextual solution and Microsoft is expected to launch something within a year. However, it seems to have caught some people by surprise that Amazon is also looking to start a contextual advertising program -- and not just pointing back to products at the Amazon store, but for advertisers to buy their own ads. If you hadn't noticed, Amazon seems to be moving into more direct competition with Google pretty rapidly. It should have been clear two and a half years ago when the company announced plans for its A9 search engine -- but many people still consider Amazon just an e-commerce play. Of course, that may actually hurt the company in this new offering. Some may be confused as to why they should buy ads with Amazon -- and without the search traffic that Google offers, there's less of a compelling sell for advertisers.

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  1. identicon
    Tyshaun, 6 Feb 2006 @ 7:55am

    maybe it's a good thing?

    Am I the only one that things people trying to immitate Google is a good thing? It seems like a lot of people like Googles offering and business model, seems to me it's a positive thing that other companies are adopting them, at least in part.

    As long as Google continues to do what it's doing (innovating), it will always be at the head of the pack. Hey, if the pack keeps following Google, that's wonderful for the consumer.

    The other thing this does is almost force Google to continue to innovate rather than rest on it's current offerings. If Google realizes that the competitors are only a step a way, I hope they're smart enough to know that the only way to stay top dog is to keep putting new stuff out there.

    Just a thought,
    ruff ruff

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