Surprises

by Mike Masnick




Amazon Becoming More Google-Like Day By Day

from the Amazon-about-to-learn-about-clickfraud dept

While News Corp. is saying they don't want to take on Google directly, the same cannot be said for a lot of other firms. Even as Google's latest earnings suggested that its own search results were doing better than its contextual search ads, it seems like a lot of others want a piece of that advertising pie. Yahoo has been beta testing a similar contextual solution and Microsoft is expected to launch something within a year. However, it seems to have caught some people by surprise that Amazon is also looking to start a contextual advertising program -- and not just pointing back to products at the Amazon store, but for advertisers to buy their own ads. If you hadn't noticed, Amazon seems to be moving into more direct competition with Google pretty rapidly. It should have been clear two and a half years ago when the company announced plans for its A9 search engine -- but many people still consider Amazon just an e-commerce play. Of course, that may actually hurt the company in this new offering. Some may be confused as to why they should buy ads with Amazon -- and without the search traffic that Google offers, there's less of a compelling sell for advertisers.

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  1. identicon
    wolff000, 6 Feb 2006 @ 7:27am

    Always Question

    I do think Google is a company that stays on the bleeding edge of tech. Their services are excellent and I use them as much as possible. They have definately helped the web community with the text based ads they created. Saying all that I still believe they should not be trusted. Corporation in America have proven time and time again that they can't be. If you look back over the decades lots of businesses have popped up with what appears to be very idyllic business practices but most don't stay that way, or were just covering up some skeletons in the closet really well. In todays society we can't fool ourselves into thinking big businesss is going to start working for the greater good. I love what Google has done for the web. I also take all their good works with a grain of salt. Their motto today may be "don't be evil", but nothing says they can't change that tomorrow.

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