Overhype

by Mike Masnick




How Much For Your Title And Status Bar?

from the advertising:-it's-everywhere dept

By now you should realize that advertisers will try to find just about any unencumbered real estate where they can put their message if they think enough eyeballs will scan that area. So, perhaps it's no surprise that some firms have been looking for poorly "monetized" areas of your screen real estate where they can stick an ad. There's a new company, apparently, (and, honestly, if we were a bit closer to April, we might wonder if this were really an April Fool's joke) that wants to sell your browser's title and status bars to advertisers. The company positions it as an unobtrusive way of getting advertising out there -- which would make sense minus the fact that it's so unobtrusive that it's in a spot where no one ever looks. Still, if the company can actually sucker some advertisers into believing it's worth it, it could be a decent extra revenue source for some sites -- though, the CPM of $0.65 is extremely low on the payout side (advertisers are expected to cough up $1 CPM so, the ad firm is keeping 35%). Still, you have to wonder how many advertisers will pay up -- or renew after they realize how few people actually see their ad.

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  1. identicon
    aReader, 6 Jan 2006 @ 1:34pm

    Re: title bar

    May be it is time to build a Firefox extension that will not show the actual title that has an ad in it but to derive the title based on the URL or some other context - problem solved!

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