What Was Juniper Thinking?
from the bad-ideas dept
A few weeks ago we wrote about Juniper's decision to sue some random message board posters at Light Reading for being typically, anonymously, annoying. As we pointed out at the time, this lawsuit made no sense. If Juniper was afraid that the posts were damaging its reputation, then filing the lawsuit would only drive more interest in what was being said. Without that, most people would have just assumed that it was typical message board ridiculousness and ignored the posts. It's even reached the point where Business Week is saying this is a case Juniper can't win. On the legal front, the company will have a hard time proving its case, but even if it did win, the bad publicity from this, and Juniper's newly enhanced reputation for being overly paranoid about what random message board posters are saying, are likely to damage the company's reputation far more than the original comments ever would.