No, I Don't Want To Click For More Pages
from the keep-it-simple dept
Over at The Inquirer, they've picked up on a pet peeve found on many news websites that is becoming way too common: splitting a news story up into multiple pages with just a tiny bit of content on each page (but, tons of ads). There's absolutely no reason to do this other than to try to artificially boost your ad inventory. It's a nuisance to users, and guarantees that plenty won't actually finish reading the story they started. A very few sites (the NY Times comes to mind) does offer a "single page view," but most don't. On many sites you can fake it with the "print story" link, but not all have that, and some make it very difficult to link to the print story site. Obviously, trying to increase ad impressions makes sense, but the way to do it is with good content, not by pissing off your readers. Pissing off your readers can lead to the opposite result. In fact, there are times when we'll go searching for other versions of a story that don't make us jump through hoops -- so, splitting up stories to get more impressions can sometimes mean that sites like ours will drive less traffic to your stories.