So Does That Make Them Del!icio!us!?

from the where-do-you-stick-the-r? dept

Yahoo! has been very active in buying some of the bigger buzz-generating small startups lately. It started with Flickr!, and was followed up with things like Oddpost!, Upcoming! and Konfabulator!. They've been working hard to try to spread that "Web 2.0" DNA (no, don't even try to explain what it is) throughout the company, but apparently they're still looking for injections of buzz from the outside. Today comes the news that they've picked up, the ultra-popular social bookmarking site. We'd heard that a bunch of the big names had kicked the tires of about a year ago, before the company decided to seek some VC funding instead. It was never entirely clear how the company was going to make money -- so apparently they've joined the built to flip crowd. Not that there's anything wrong with that. This type of deal probably works out well for all sides -- though, the users will now start to fret about how Yahoo will "ruin" the site. For the most part, though, it seems like Yahoo has been willing to let these projects continue in a reasonable way. What will be most interesting is how they integrate these offerings into the homegrown ones, like My Web, that never seemed to catch on in the way did on its own.
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  1. identicon
    Jeremiah, 10 Dec 2005 @ 9:37pm

    Re: Yahoo breaks stuff

    Yahoo didn't simply "centralize" thier logins - you can't go to Flickr and just get a Flickr account: you have to sign up for the whole Yahoo-wishes-it-was-AOL-in-1994 package: Yahoo email, yahoo profile, yahoo messenger, yahoo 360, etc. Yes, you can opt to NOT have any of these, but that's not the point: the point is I can't just get a damn Flickr account and move forward. I can't just agree to Flickr's TOS - I'm accepting a blanket TOS for *all* of Yahoo's widgets, of which I may or may not agree (who reads those, anyway!?)

    It will get worse, too. Yahoo didn't buy Flickr because they wanted a great "service"....they bought it because they needed the market research that Flickr provides to YAHOO under the auspices of a service to users. That, and they can count on a percentage of users uploading porn to their Flickr pages so Yahoo doesn't technically have to be in the "business" of porn, but they can still get some of that valuable traffic. Going forward, expect more invasive "metrics" and "web bugs" in all of Yahoo's "services."

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