So Does That Make Them Del!icio!us!?

from the where-do-you-stick-the-r? dept

Yahoo! has been very active in buying some of the bigger buzz-generating small startups lately. It started with Flickr!, and was followed up with things like Oddpost!, Upcoming! and Konfabulator!. They've been working hard to try to spread that "Web 2.0" DNA (no, don't even try to explain what it is) throughout the company, but apparently they're still looking for injections of buzz from the outside. Today comes the news that they've picked up, the ultra-popular social bookmarking site. We'd heard that a bunch of the big names had kicked the tires of about a year ago, before the company decided to seek some VC funding instead. It was never entirely clear how the company was going to make money -- so apparently they've joined the built to flip crowd. Not that there's anything wrong with that. This type of deal probably works out well for all sides -- though, the users will now start to fret about how Yahoo will "ruin" the site. For the most part, though, it seems like Yahoo has been willing to let these projects continue in a reasonable way. What will be most interesting is how they integrate these offerings into the homegrown ones, like My Web, that never seemed to catch on in the way did on its own.
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  1. identicon
    Tollie Williams, 10 Dec 2005 @ 3:16am

    Re: Yahoo breaks stuff

    Yahoo broke Flickr by - centralizing logins? putting their "A Yahoo Company" on the pages?
    I don't see that as breaking it. I did see the Flickr cost come down though. And, to note, Konfabulator dropped from $25 per platform (IIRC) to $0 when Yahoo acquired them.
    Sorry, but I see Yahoo's deep pockets as a good thing for cheap people like me.
    IMHO, the real question with will be to see how they mix and match it with MyWeb2, which sucked at sharing (invite process/arbitrary URLs) but was decent at caching (cf. Furl) and offered excellent privacy controls (private/friends/public).
    Further, IMHO, the social bookmarking is the next to be tapped big-business model. As everything becomes server side and bookmarks are tagged rather than filed, having the definitive social-bookmark sync server will probably prove to be quite profitable in the same way that Google does by being the definitive search engine.
    Come to think of it, Flock is probably a taste of whatever browsers Google and Yahoo are working on.

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