So Does That Make Them Del!icio!us!?

from the where-do-you-stick-the-r? dept

Yahoo! has been very active in buying some of the bigger buzz-generating small startups lately. It started with Flickr!, and was followed up with things like Oddpost!, Upcoming! and Konfabulator!. They've been working hard to try to spread that "Web 2.0" DNA (no, don't even try to explain what it is) throughout the company, but apparently they're still looking for injections of buzz from the outside. Today comes the news that they've picked up, the ultra-popular social bookmarking site. We'd heard that a bunch of the big names had kicked the tires of about a year ago, before the company decided to seek some VC funding instead. It was never entirely clear how the company was going to make money -- so apparently they've joined the built to flip crowd. Not that there's anything wrong with that. This type of deal probably works out well for all sides -- though, the users will now start to fret about how Yahoo will "ruin" the site. For the most part, though, it seems like Yahoo has been willing to let these projects continue in a reasonable way. What will be most interesting is how they integrate these offerings into the homegrown ones, like My Web, that never seemed to catch on in the way did on its own.
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  1. identicon
    Riley, 9 Dec 2005 @ 1:55pm

    No Subject Given

    They've been running a fairly popular site with no ads or income at all (at least to my knowledge) - I imagine it wasn't cheap.

    I actually found out about through Yahoo Web 2.0. Yahoo's offering was pretty poor and half of the discussion on their blogs and forums centered around copying features from this other site and how to import bookmarks from there... so of course I had to go see what they were copying and found to be much better. I for one am glad to see them combined, although I do hope they leave the original site and functionality relatively untouched while combining the backend bookmarks and tagging to also work in Yahoo.

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