So Does That Make Them Del!icio!us!?
from the where-do-you-stick-the-r? dept
Yahoo! has been very active in buying some of the bigger buzz-generating small startups lately. It started with Flickr!, and was followed up with things like Oddpost!, Upcoming! and Konfabulator!. They've been working hard to try to spread that "Web 2.0" DNA (no, don't even try to explain what it is) throughout the company, but apparently they're still looking for injections of buzz from the outside. Today comes the news that they've picked up del.icio.us, the ultra-popular social bookmarking site. We'd heard that a bunch of the big names had kicked the tires of del.icio.us about a year ago, before the company decided to seek some VC funding instead. It was never entirely clear how the company was going to make money -- so apparently they've joined the built to flip crowd. Not that there's anything wrong with that. This type of deal probably works out well for all sides -- though, the del.icio.us users will now start to fret about how Yahoo will "ruin" the site. For the most part, though, it seems like Yahoo has been willing to let these projects continue in a reasonable way. What will be most interesting is how they integrate these offerings into the homegrown ones, like My Web, that never seemed to catch on in the way del.icio.us did on its own.