Is Limited Unlimited Service False Advertising?

from the define-unlimited dept

Just last month, we wrote about people getting kicked off Verizon Wireless' high speed EVDO network for using the "unlimited" network too much -- raising the question of how you could use too much of something that was being advertised as unlimited? Glenn Fleishmann, as per usual, has done a nice job looking into the limited unlimited plans offered by the big three mobile operators -- though, Sprint's terms and services are apparently not readily available. Still, the big issue isn't really being discussed: isn't having your marketing team proudly selling "unlimited" service, while your lawyers limit it very much in the extremely fine print, a clear-cut case of false advertising? The operators and their supporters say they need to limit use to protect the network. That may be absolutely true -- but, if that's the case, then they shouldn't advertise it as unlimited. If they can't actually deliver unlimited service, they shouldn't be selling it.

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  1. icon
    TechNoFear (profile), 30 Nov 2005 @ 9:02pm

    Unlimited?

    Primus Australia advertised "unlimited broadband" for "$5.95", with "$0 set-up fees".

    Except of course this was until you downloaded 500Mb, then your connection was slowed to 64Kb.

    The price was per week not per month.

    You had to sign up other services for 12 months, 24 to get the free install.....

    Seems it was only the conditions that were 'Unlimited'.

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