Is Limited Unlimited Service False Advertising?

from the define-unlimited dept

Just last month, we wrote about people getting kicked off Verizon Wireless' high speed EVDO network for using the "unlimited" network too much -- raising the question of how you could use too much of something that was being advertised as unlimited? Glenn Fleishmann, as per usual, has done a nice job looking into the limited unlimited plans offered by the big three mobile operators -- though, Sprint's terms and services are apparently not readily available. Still, the big issue isn't really being discussed: isn't having your marketing team proudly selling "unlimited" service, while your lawyers limit it very much in the extremely fine print, a clear-cut case of false advertising? The operators and their supporters say they need to limit use to protect the network. That may be absolutely true -- but, if that's the case, then they shouldn't advertise it as unlimited. If they can't actually deliver unlimited service, they shouldn't be selling it.

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  1. identicon
    discojohnson, 30 Nov 2005 @ 6:17pm

    agree

    i think it's worth noting that there are many of us that don't have unlimited phone usage on the nights/weekends like once advertised. instead i have 5000 minutes (also a rediculously high number [to me]) as a cingular customer. i also didn't sign a contract advertised as unlimited. those companies that advertise unlimited but limit and hide behind "fair use" should use rediculous numbers to put a tangible limit so the customers at least know how much the said company feels is fair. when it comes to things like mostly free data streams, i find that fair is actually quite that--fair.

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