Is Limited Unlimited Service False Advertising?

from the define-unlimited dept

Just last month, we wrote about people getting kicked off Verizon Wireless' high speed EVDO network for using the "unlimited" network too much -- raising the question of how you could use too much of something that was being advertised as unlimited? Glenn Fleishmann, as per usual, has done a nice job looking into the limited unlimited plans offered by the big three mobile operators -- though, Sprint's terms and services are apparently not readily available. Still, the big issue isn't really being discussed: isn't having your marketing team proudly selling "unlimited" service, while your lawyers limit it very much in the extremely fine print, a clear-cut case of false advertising? The operators and their supporters say they need to limit use to protect the network. That may be absolutely true -- but, if that's the case, then they shouldn't advertise it as unlimited. If they can't actually deliver unlimited service, they shouldn't be selling it.

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  1. identicon
    Anonymous Coward, 30 Nov 2005 @ 7:41pm

    No Subject Given

    in 1997, before DSL/CABLE was available in my area, I was stuck with dial-up access only. I used dial-up to connect to the news groups (NNTP) through a local provider which offered "Unlimited Internet Usage" as their premium package. At the time, most dial-up ISP companies limited you to 80, 100 or even 200 hours a month. Well since I would download the news nightly and then scan through it during the days, much of the connection time was spent downloading through 56k modem. After being a member with this ISP for 7 months now, they disconnected my account stating that I had "over-used the Unlimited Internet Usage privileges by using more than the allowed 400 hours per month". After searching through their website and Usage Agreements, there were no mentions of what exactly was meant by "Unlimited Internet Usage".

    I guess like the article above states, there are limits to things being advertised as unlimited.

    About the time that the company started playing these games is when Pacbell began offering DSL to my area. I had them install to my home within that month and have been a happy DSL subscriber with them ever since.

    Doing a quick search on the previous ISP, it seems as though "The Loop" (Loop.com) somewhere down the line got bought up by Earthlink - either this, or the company was going out of business and sold all it's customers to Earthlink... either way, doesn't matter now, since I am happy with where I arrived to.

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