Is Limited Unlimited Service False Advertising?

from the define-unlimited dept

Just last month, we wrote about people getting kicked off Verizon Wireless' high speed EVDO network for using the "unlimited" network too much -- raising the question of how you could use too much of something that was being advertised as unlimited? Glenn Fleishmann, as per usual, has done a nice job looking into the limited unlimited plans offered by the big three mobile operators -- though, Sprint's terms and services are apparently not readily available. Still, the big issue isn't really being discussed: isn't having your marketing team proudly selling "unlimited" service, while your lawyers limit it very much in the extremely fine print, a clear-cut case of false advertising? The operators and their supporters say they need to limit use to protect the network. That may be absolutely true -- but, if that's the case, then they shouldn't advertise it as unlimited. If they can't actually deliver unlimited service, they shouldn't be selling it.

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  1. identicon
    Ian, 28 Aug 2006 @ 1:22pm

    THEY TRY TO RIP PEOPLE OFF

    So today ill call earthlink beacause i see the advertisement that you can have broad band dsl for as low as 12.95 a month for the first 6 months
    i know i have dile up so i figure "12.95, that cant be much more then im paying right now right" so i call
    i know it says "AS LOW AS" but i thought it would be at least in that ball park right? WRONG!! the guy quotes me 34.95. Now thats what i call false advertizing!

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