Is Limited Unlimited Service False Advertising?

from the define-unlimited dept

Just last month, we wrote about people getting kicked off Verizon Wireless' high speed EVDO network for using the "unlimited" network too much -- raising the question of how you could use too much of something that was being advertised as unlimited? Glenn Fleishmann, as per usual, has done a nice job looking into the limited unlimited plans offered by the big three mobile operators -- though, Sprint's terms and services are apparently not readily available. Still, the big issue isn't really being discussed: isn't having your marketing team proudly selling "unlimited" service, while your lawyers limit it very much in the extremely fine print, a clear-cut case of false advertising? The operators and their supporters say they need to limit use to protect the network. That may be absolutely true -- but, if that's the case, then they shouldn't advertise it as unlimited. If they can't actually deliver unlimited service, they shouldn't be selling it.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Myself, 1 Dec 2005 @ 10:41am

    So where are the lawyers?

    I've been pretty happy with Nextel's unlimited data service. I beat the crap out of it (upwards of a gig a month sometimes) and they've never said boo. I've avoided switching to Verizon, even though it'd be 10x faster for less than 2x the money, because I know their unlimited service is really quite limited.

    In order to bring suit against them, would I need to sign on, ignore the fine print, then claim the big "unlimited" was false? In other words, would I need to be harmed in some way to make a claim?

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.