Is Limited Unlimited Service False Advertising?

from the define-unlimited dept

Just last month, we wrote about people getting kicked off Verizon Wireless' high speed EVDO network for using the "unlimited" network too much -- raising the question of how you could use too much of something that was being advertised as unlimited? Glenn Fleishmann, as per usual, has done a nice job looking into the limited unlimited plans offered by the big three mobile operators -- though, Sprint's terms and services are apparently not readily available. Still, the big issue isn't really being discussed: isn't having your marketing team proudly selling "unlimited" service, while your lawyers limit it very much in the extremely fine print, a clear-cut case of false advertising? The operators and their supporters say they need to limit use to protect the network. That may be absolutely true -- but, if that's the case, then they shouldn't advertise it as unlimited. If they can't actually deliver unlimited service, they shouldn't be selling it.

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  1. identicon
    LoneWolf, 30 Nov 2005 @ 9:52pm


    It is definaltey false advertising I don't approve of. Unlike many consumers I am very aware of AUP's and Terms and Service Policies since I do lots of webhosting where the term "unlimited" gets tossed around every which way so reading terms of service is now habit when looking at any service for a company. However, I have looked through broadband service terms and found they are VERY vague. Lucky for me I havn't been contacted by my cable co for overusage considering I transfer nearly 100GB a week due to the nature of my business. I'm assuming it'll only be a matter of time before I get a phone call or nasty letter in the mail.

    I much rather be given a limit than have this gray area and have a fear that if I reach this unknown destination I'll be kicked off from my service.

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