Anime Succeeds By Embracing Fans, Not Treating Them As Criminals
from the so-simple dept
In 2003, we wrote about how the Japanese comics industry was thriving because they shackled up the lawyers and let fans do what they wanted -- including creating copycat comics. It's the type of thing where lawyers like to start suing, but that's not always the best business decision. Last year, we noticed a similar story about anime in the US, where what the rest of the entertainment industry was calling "piracy," the anime industry realized was free promotions. Karl writes in to point out that Fortune Magazine appears to have discovered the same thing, and has written up an article about how anime is such a huge success in the US because it embraced its fans and kept the lawyers away. It's a lesson that the rest of the entertainment industry needs to learn, but it seems unlikely they'll be figuring it out any time soon.