Match.com, Yahoo Get Dates Of Their Own -- In Court
from the hell-hath-no-fury-like-an-online-dating-user-scorned dept
One risk of any dating service is that people aren't always who or what they say they are. Things like "experienced, rugged, huggable SWM seeks SWF for fun, excitement, future" tend to really mean something closer to "balding, fat middle-aged guy seeks hot young thing for some action", and if somebody's not happy with how they look, they can easily send potential dates a picture of somebody better looking. But how many people would ever expect their dates are moles planted by the dating service themselves? Users have sued Match.com, alleging company employees responded to customers' ads, and even went on dates with them to try and prevent them from cancelling. Meanwhile, Yahoo's been accused separately of putting up fake profiles to pump up its user numbers. Online dating sites are seeing declining use, but these tactics (assuming they were actually used) are pretty drastic, and differ drastically from the patented "method and system for identifying people who are likely to have a successful relationship." Online dating users often get derided as sad and desperate -- but if the companies have to resort to such dirty tricks to hang on to users, their desperation would seem to go a bit deeper.