Not So Great Expectations: Dating Site Returns Thousands For Lack Of Dates

from the false-advertising? dept

Online dating has obviously been quite popular for some time now, but it appears that one company may have overstepped its legal bounds -- though, it's unclear why those legal bounds are there in the first place. The company, Great Expectations, apparently set expectations a little too high. The service, which started out nearly thirty years ago as one of those video dating services, has moved into the online world in a big way, and apparently thought that let it off the hook of the NY State "Dating Services Law." A judge thought otherwise and is forcing the company to refund the fees of two women, which could open up many, many more lawsuits. The company plans to appeal, but the really odd part of the story is just how much the service cost. Apparently, one woman paid $1,000 for a six month membership and met no one, while the other woman paid $3,790 for the (no, seriously) "Marriage Program." Ah, no wonder the expectations were set a bit high. State law apparently says dating services can't charge more than $25/month. Whether or not you agree with the law (and it's not at all clear why such a law is needed), it still seems like these women entered into an arrangement where they knew what they were getting into. In what world can their be a guarantee that you'll meet someone if there simply are no matches and no one wants to meet you back? If the company promised meetings, that's one thing (and one the woman in the four year program says she was promised dates, so perhaps there's a claim there), but it seems unrealistic to simply expect dates when there's the entire other half o the equation to consider. While the fees being paid (and the idea of signing up for a four year membership that promises marriage) seems somewhat staggering, especially considering the competition, it just seems like these women made a bad decision in signing up for this service.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    disappointed GE customer, 11 Jul 2007 @ 7:16am

    So what is Great Expectations, in the end? It is one of the great sales/con jobs ever created. Those who joined in the recent past are beneficiaries of thirty years' honing of a very manipulative message. And what do you actually get when you join? Mostly a bunch of women and men who were also taken in by the message--taken in to a point where they were willing to pay thousands for something that is available for a couple of hundred at sites like Match.com, among others. As has been stated by others, any "selectivity" has more to do with AFFORDABILITY, in the form of credit checks, than anything else. On the GE home page they note positive coverage in mainstream media outlets such as Newsweek and "48 Hours." Maybe some of us need to write to these places to offer another side to the story.

    And an irony occurs to me: one "positive" aspect to GE is that the people we meet among the GE membership are the mirror image of ourselves, with the same weaknesses which led us to join in the first place. Sometimes we don't like what we see in the mirror. Meanwhile, we all have something in common.

    Through this thread and others, maybe people will now be able to get a look behind the smoke and mirrors of the organization that is Great Expectations.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown for basic formatting. (HTML is not supported.)
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.