by Mike Masnick

The Mobile Office... As A Dealer Add-On?

from the talk-about-accessories dept

One of the battles facing the automotive industry is how closely they want to work with computer makers and consumer electronics makers. Historically, accessories for vehicles were made specially for that car, and dealers could offer them as a "dealer add-on." Alternatively, users could buy in the after-market, though, sometimes the equipment wouldn't work as well. However, with more portable electronics coming out, the idea of "in-car electronics" becomes a bit less clear. Many people want to simply use the same gadgets that they use outside of the car -- while having the vehicle work with these devices. In other words, instead of building in fancy features into the dashboard, many carbuyers are making sure new vehicles have Bluetooth and other connectors to let their existing equipment work with the car. With that in mind, it's interesting to see Ford trying to take back some of the control by offering a complete "mobile office" for the Ford F-Series of pickup trucks. The ~$3,000 package includes a ruggedized wireless-enabled (they don't say what kind of wireless) tablet PC, a printer and a GPS system -- and is clearly targeted at contractors and others who do plenty of business on the road. It's an interesting move: focusing on a system that is really designed to work within the truck's cab (the PC also has a touch screen and voice recognition). The real question, though, is whether or not the package itself makes enough sense for buyers not to shop around and buy their own solution. Clearly, Ford has tried to position this as an easy add-on with everything you need, but the competitive "aftermarket" is the entire computer industry, rather than just some specialty shops this time.

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  • identicon
    jeremiah, 31 Oct 2005 @ 9:54pm


    I recall back in 2001 Ford was considering The Phatbox mp3 player as standard equipment. Now, of course, it's an aftermarket add-on.

    They may follow a vertical integration path, meaning that Ford will own aftermarket companies so it can participate in those additional revenue streams.

    Of course, they could go batshit insane like so many companies have and try to sell songs online under the Ford brand....

    reply to this | link to this | view in chronology ]

  • identicon
    Nerd, 31 Oct 2005 @ 10:57pm

    Making Money?

    Auto manufacturers might be the last people in the world who will be able to pull in a reasonable profit by selling computer hardware. Good luck to them!

    reply to this | link to this | view in chronology ]

  • identicon
    anthony matthew, 19 Jan 2007 @ 9:28am

    come and pay for the shippment of ur product back

    i the director of dhl nigeria having own ur company,you need a vision and a mision statement as a company,you must determine where u are going,we have learnt that people who do not know where they are going dont know when they reach there.there are ur goods with us.DHL and the owner we dont know and we want you to pay for the shippment of those good .as a busineeman ,one should never be complacement,you must always look ahead. DHL NIGERIA
    MY name is anthony matthew chukwuemeka,the manager and director of new DHL office at idumota lagos nigeria.i greet you happy new year in advance,there are 20 laptops being bought from your company since last 2 years the owners of those containers did not come to claim them and we have tried our best to locate the owner of those containers but we could not get him/her and there was no adress on the containers and we want to ship those containers back to your company and we are not responsible for the shipping payment ,your company will have to pay a sum of 1,000$ for the shippment of the goods back to your company and you have to pay into this account number through western union money transfer ,here is the account number to pay to 1863010095622 and my name is anthony matthew chukwuemeka and send the control/TRACK number to this email and immediately will get the control number and your name,immediately the containers shall be shipped back to ur company
    i am happy to tell you that we are locAting another office at enugu i wish u happy new year again.have a nice day.

    reply to this | link to this | view in chronology ]

  • identicon
    waqas, 14 May 2007 @ 6:38am

    Cell phones, Nokia, Samsung, LG, Sony Ericsson, Mo

    All the best quality cell phones are available at discount prices

    reply to this | link to this | view in chronology ]

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