Wireless

by Carlo Longino


Filed Under:
bluetooth



Cutting The Operator Out Of Content

The last big battle between mobile operators and handset vendors was over branding -- whose brand got bigger placement on phones, and who "owned the customer" -- and the carriers pretty much won. The tussle before that was over content like ringtones and wallpapers, and yes, again, who "owned" the customer. Manufacturers just sort of assumed that since the stuff went on phones, they'd be the ones to sell it. As they're wont to do, the operators said not so fast, and proceeded to take the vast majority of revenues from personalization content for quite some time. There have been spotty efforts here and there attempting to get around the carriers, but they've stayed on top of the food chain, where if they're not selling the content themselves, they're billing for it and taking a cut. Now, Nokia's announced its "CoolZone" content delivery channel which routes around carriers by using Bluetooth for local distribution. The first trial is in a record store and coffee shop in Helsinki, where users will be able to download content from EMI Records artists and coupons from the shop. The service can be customized to fit a particular shop, reflecting its brand and whatever mobile content it wants to sell. It's an interesting concept if only because it uses Bluetooth to cut the mobile operator completely out of the content loop, particularly for mobile music, something for which they have high hopes (and prices). Let's just hope it's not bluespamming.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: Copying Is Not Theft
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.