What Makes A Mobile Song Download Worth $1.50 More?

from the mobile-equals-expensive dept

Sprint's making headlines this morning by announcing the first US over-the-air mobile music download service. Apparently the company's target market is impatient rich people that can't wait to get home to download something, as songs will cost $2.50 per track. What is it about mobile download services that make operators think they can charge two and a half times the going rate for regular online downloads? Oh, well, it's dual-delivery, they say, meaning users will get the songs both on their phone and on their computer. Awesome -- so not only does their copy protection make things more difficult, it's used to justify a higher price, too. Here's where everybody's insistence on copy protection really becomes a problem: users won't want to buy new devices that can't play music they already own, and they won't abandon existing cheaper services (and music players they already own) just to be able to buy music through their phone when it costs so much more. Sure, device convergence is nice, but asking users to pay a $1.50 per song premium to carry around one less device really isn't the right way to go about it.

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  1. identicon
    Mike Robinson, 13 Oct 2006 @ 7:53pm

    Sprint Service

    I have a Sanyo phone from spring and before a year the I-Go car charger does not work, I purchased them at Radio Shack when I went to complain there was another customer with the same cell phone and she was experiencing the same exact problem, the clerk said we can buy a new Tip for the phone for 10 bucks . You would think that they would try to make the customers happy. then I asked about drop calls due to lost of signal, he said they give a $75 credit towards the purchase of a new phone but you have to add a additional year of service. If I am unhappy about the service why would I sign up for another year?

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