Google Waves Enthusiastically To Madison Avenue
from the yoooohooooooo dept
Last Thursday, we pointed to a NY Post story saying that Google was working to expanding their advertising sales effort into television. Apparently, the NY Post broke that story a little bit early. Both the NY Times (Google Wants to Dominate Madison Avenue, Too) and the Wall Street Journal (Google Weighs on Madison Avenue) published nearly identical stories about Google's ambitions to change how all kinds of advertising is sold. These stories did not appear by accident. Seeing both the NY Times and the WSJ publish such similar pieces within hours of each other suggests pretty clearly that Google "gave" them this story -- and that means Google is putting Madison Avenue on notice. It's Google's way of telling Madison Avenue that they're serious about this, and seeing how the advertising industry reacts. So, for those who hadn't yet realized that Google is an advertising company, it seems there's not much excuse to claim ignorance any more.