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Say That Again

by Mike Masnick




How The Recording Industry's Obsession On DRM Made Apple So Powerful

from the unintended-consequences... dept

Oh how we all love those unintended consequences that come back to bite those who only think one level deep. It's no secret that, lately, the recording industry is pissed off at Apple for not raising prices on iTunes songs (something we still think the recording industry has no say over -- if they want to raise wholesale prices, then they should go ahead). They've even gone so far as to threaten to pull their songs from iTunes, something it's unlikely many of them will do. However, Copyfight points to a piece by Tim Lee which notes that it's the recording industry's own obsession with copy protection technology that made Apple so powerful. Apple has tremendous lock-in with iTunes, in large part because they gave in to recording industry demands to use copy protection technology. That means that customers are unlikely to go elsewhere and the only ones who really suffer if a label pulls out of iTunes is that label. So, instead, Lee suggests the recording industry should negotiate a new deal that demands that Apple removes all copy protection as it would free people up to leave Apple and buy elsewhere -- taking away much of Apple's power position. Of course, the established recording industry will never go for it (nor would Apple) as they've come to believe the mantra that copy protection is necessary that they're blind to any possible business model that doesn't use it, or to the ways in which copy protection does more harm than good to their business. It's amazing that it's becoming clear to just about everyone outside of the entertainment industry how damaging copy protection is from a business model standpoint -- but the industry continues to insist it's the only way to go.

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  1. identicon
    Anonymous Coward, 11 Oct 2005 @ 4:31pm

    Re: DRM is not just about your damn mp3's...

    There is an issue with locking down content too much. Eventually RIAA will lock down the content so much that not even they will be able to move it. It will all be in a warehouse/server farm somewhere collecting dust because the consumers will have moved on to other formats. Its kinda like having 100 billion dollars, but living in a trailer park because you don't know any better. RIAA: We will protect, at any cost (to the consumer), the only business model we've ever known... because we don't know any better.

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