Reminder To Mobile Operators: You're Competing Against The Regular Internet
from the in-case-you-forgot dept
There's this weird belief in the wireless industry that somehow people will have no problem paying for all sorts of data on their mobile phones. What they seem to forget is that much of that data is available for free on the internet. While, obviously, there will be times when certain data is worth paying for on the go, most users are going to make a quick mental cost-benefit analysis of doing something (at a cost) on a mobile phone, or waiting until they can do stuff for free on a PC. Even in the UK, where we keep hearing how mobile data is so very popular, some are wondering why they would ever buy a pair of shoes from their mobile phone, when they could just as easily do it from home on their PC. What people are forgetting is that the regular internet does compete with the mobile internet -- and unless something is really urgent, it's often going to pay to wait a bit until you can just use a regular computer where you avoid charges, get faster speeds, more comfort and a much bigger screen (and that's not even mentioning the growing ability to access the full, free internet from a mobile phone as well). Mobile operators may be drooling over what they believe is a "locked-in" audience, but that audience is a lot less locked-in than they believe... and that's even without new laws that may ban walled gardens for mobile operators.