How Marketers Want To Trick Mobile Operators Into Letting Them Spam You

from the sneaky,-sneaky dept

For quite some time now, we've covered the various ridiculous attempts by bad marketers to figure out how to start spamming mobile phones. They don't quite seem to grasp the idea that mobile phone spamming is significantly more intrusive and annoying than traditional email spamming -- and people already absolutely hate that kind of spamming. Since people have their mobile phones all the time, even when not actively using it, a mobile phone spam can really interrupt lots of other activities. At the same time, it can often cost the user money. So, while it's no surprise that they want to spam people, many (though, certainly not all) mobile operators have at least realized that it's probably a bad idea to let it happen. However, the spammers can be sneaky, and the latest ploy is to try to convince mobile operators to hand over subscriber info for spamming purposes using a bit of backwards logic. The marketers are telling mobile operators that they should give up subscriber data in order to make sure users get less spam-like notifications. Makes no sense? Here's the quote: "Please release the data to us so we can target our campaigns and make them as relevant as possible. If carriers want that ad revenue, they'll have to release that data." Basically, they're saying that they're going to spam users one way or another, but if the operators cough up all your data, then they can at least try (and, most likely, fail) to target the ads a bit (oh yes, and to kick back some money to the operator). Of course, these users haven't requested the ads and most likely don't want them at all, targeted or not. The marketing folks need to rethink mobile advertising and realize that it can't be intrusive in any way. Not even "opt-in" messaging makes sense, because someone may want a message now, but they won't want it tomorrow. For something potentially so intrusive, mobile operators need to learn to accept advertising that users pull. That is, make it easy for people to request the info for that one time only. This can be tied to an advertisement elsewhere (billboard, poster, magazine, TV, etc.) or just having people know to request info when needed -- but every time should be user-initiated. And, for that, advertisers certainly don't need mobile operators to cough up everyone's subscriber data.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    billy mensa, 5 Oct 2006 @ 12:05pm

    Nokia n83 $225usd,Side kick 3 $180usd,Treo 700w $2


    Nokia n93 for $250usd
    Nokia n92 for $220usd
    Nokia n91 for $210usd
    Nokia n90 for $200usd
    Nokia n80 for $200usd
    Nokia n83 for $225usd
    Nokia n73 fof $220usd
    Nokia n71 for $200usd

    Nokia 7380 for $190usd
    Nokia 7370 for $170usd
    Nokia 7360 for $180usd
    Nokia 6102 for $160usd
    Nokia 6230i for$160usd
    Nokia e70 for $190usd
    Nokia e61 for $160usd
    Nokia 3250 for $160usd
    Nokia 6280 for $170usd
    Nokia 6270 for $150usd
    Nokia 7710 fo $170usd
    NNokia 7290 for$190usd
    Nokia 6265i for$180usd
    Nokia 6101 for $190usd
    Nokia 6060 for $180usd
    Nokia 6265i for$180usd
    Nokia 6101 for $170usd
    Nokia 6060 for $150usd
    Nokia neo for $160usd
    Nokia 8800 for $170usd
    Nokia 9300 for $190usd
    Nokia 9500 for $190usd

    blackberry 8700c $200usd
    blackberry 8700r $200usd
    blackberry 7130g $210usd
    blackberry 7130e $220usd
    blackberry 7100g $210usd
    blackberry 7100i $200usd
    blackberry 7100t $200usd
    blackberry 7230 $210usd
    blackberry 7290 $210usd
    blackberry 8700f $230usd

    Treo 650 for $150usd
    Treo 700 for $180usd
    Treo 700p for $200usd
    Treo 700w for $200usd
    Treo 750 for $220usd

    Motorola rokr e1 for $170usd
    Motorola v3x for $170usd
    Motorola slvr l7 for $190usd
    Motorola q for $150usd
    Motorola v8 for $190usd
    Motorola v600 for $100usd
    Motorola v3 for $160usd

    Sony ericsson j230 $170usd
    Sony ericsson w550 $170usd
    Sony ericsson s600i $200usd
    Sony ericssson w800i $160usd
    Sony ericssson k700i $110usd
    Sony ericcson k500i $110usd
    Sony ericsson j220 $190usd
    Sony ericsson w850 $190usd
    sony ericsson p950 $210usd
    Sony ericsson p800 $200usd
    Sony ericsson w900i $180usd
    Sony ericcson p990 $180usd
    Sony ericsson w600 $145usd
    Sony ericsson p900 $160usd
    sony ericsson v600i $130usd
    Sony ericsson p800 $170usd

    i-mate jas jar for $160usd
    i-mate jam for $170usd
    i-mate k jam for $180usd
    Eten m 500 for $150usd

    Sick kick for $140usd
    Side kick 2 for $160usd
    Side kick 3 for $180usd

    Apple 6 GB iPod Mini Blue M9803 $120usd
    Apple 6 GB iPod Mini Silver M9801$110usd
    Apple 20 GB iPod M9282 $150usd
    Apple 4 GB iPod Mini Pink M9435 $120usd
    Apple 4 GB iPod Mini Blue M9802 $100usd
    Apple 4 GB iPod Mini Pink M9804 $120usd
    Apple 4 GB iPod Mini Green M9806$110usd
    Apple 40 GB iPod photo $120usd
    Apple 4 GB iPod Mini Silver M9160$110usd
    Apple 60 GB iPod Photo M9830 $100usd
    Apple Ipod Nano 2GB $130usd
    Apple Ipod Nano 4GB $180usd
    Apple Ipod video 30GB $130usd
    Apple Ipod video 60GB $100usd
    Apple 60 GB iPod photo $130usd
    Apple 30 GB iPod Photo M9829 $140usd
    Apple iPod 1GB Shuffle $120usd
    Apple 4 GB iPod Mini Blue M9436 $100usd
    Apple 20 GB iPod U2 Special Edition$120usd
    Apple 6 GB iPod Mini Green M9807$130usd

    Toshiba Tecra 8200 (laptop)
    850MHz Notebook with WiFi for onfiltered$400usd
    Dell Latitude C400 (laptop) $550usd
    Ultra Lightweight 866MHz for onfiltered$490usd
    ThinkPad T42 2373 - Pentium M 735 1.7 GHz$430usd
    RAM 512 MB - HD 40 GB - CD$590usd
    ABS Mayhem G3 notebook Athlon$500usd
    64 3200+ 512MB 60GB/7200 CDRW/DVD 15.4$490usd
    Windows XP Home$800usd
    AVERATEC 3150P - Athlon XP-M 1.33$500usd
    GHz - 12.1? TFT$600usd
    Toshiba Tecra M4-S435 (laptop)$1350usd
    Acer TravelMate C314XMi Tablet PC$1300usd
    Dell Inspiron 700m ===$1020usd
    Dell Inspiron 700M for Home (Pentium M 1.70GHz, 512MB, 40GB)$1100usd
    Dell Inspiron 2200 for Home (Celeron 1.50GHz, 256MB, 40GB)$1000usd
    Alienware Area-51 5300 - P4 530J 3 GHz$590usd
    Alienware DHS 5 (Athlon 64 1.8 GHz)$1590usd
    Alienware Aurora ALX SLI$2100usd

    SONY VAIO A217S? 100GB? 512MB RAM? XP HOME $400usd
    SONY VAIO B1VP? 40GB HD? 512MB RAM? XP PRO$430usd
    SONY VAIO T370P/L? 60GB HD? 512MB RAM? XP$330usd
    SONY VAIO A215Z 60GB HD? 512MB RAM? Xp$550usd
    SONY VAIO A397XP? 80GB HD? 512MB RAM? XP$400usd
    SONY VAIO B100B08 60GB HD? 512MB RAM? XP$350usd
    SONY VAIO B100B08 60GB HD? 512MB RAM? XP$500usd
    SONY VAIO FS295VP 80GB HD? 512MB RAM? XP$450usd
    SONY VAIO FS215Z 100GB HD? 512MB RAM? XP$450usd
    SONY VAIO A417M 80GB HD? 512MB RAM? XP$550usd
    SONY VAIO B1VP? 40GB HD? 512MB RAM? XP PRO$340usd
    SONY VAIO T370P/L? 60GB HD? 512MB RAM? XP PRO$500usd
    SONY VAIO LAPTOP? VGN-A117S$400usd

    play station 1 $85usd
    play station 2 $130usd
    play station 3 $280usd
    Microsoft Xbox 360 Platinum System cost$150usd
    Microsoft Xbox 360 Core System $150usd
    Microsoft Xbox 360 System Bundle $150usd
    Xbox 360 Customer Choice Bundle with Hard Drive$180usd
    Xbox 360 Live Bundle $120usd
    Xbox 360 Core Bundle $130usd
    Xbox 360 Core System Bundle $140usd
    x_box 360 $150usdGame boy latext edition $130usd
    Microsoft Xbox 360 Platinum System cost$200usd
    Sony PSP "Super Value Pack" - 3 Game
    UMD Sampler Pack $200usd
    Sony PSP Super Value Pack w/2 Games,
    Spider Man Movie, UMD Sampler $160usd
    Sony PSP - 3 Games, Spider Man Movie $270usd
    Sony "PSP Tony Hawk's Underground 2 Remix ValuePack $200usd
    Sony PSP "Sports Value Pack" - 2 Games,
    UMD Sampler Pack $160usd


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Essential Reading
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.