Rip, Burn, Return

from the let's-see-how-long-this-lasts dept

A record store in New Jersey, tired of losing sales to online download services and file-sharing, has started a "Rip, Burn, Return" policy, according to The Wall Street Journal. Customers can buy a CD, then return it within 10 days and get 70% the purchase price back as store credit. Three guesses -- and the first two don't count -- as to what the RIAA's response was: a warning about "copyright violations, illegal record rentals or "rentals in disguise.'" The record store could serve as a lesson to the RIAA and its members, which have failed to adapt their business model to change with the time. The shop's owners have started selling a lot more ancillary music merchandise, like licensed clothing and accessories and vintage records, and plans to start selling downloads online and in-store. Instead of reacting to any new development with legal threats, the entertainment industry might want to try to make friends and learn a thing or two from some of these people.

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  1. identicon
    Rikko, 20 Sep 2005 @ 10:52am

    Doesn't even have to do with ripping at all..

    I would shop there for the simple reason that if a CD I bought was absolute crap, I can at least return it and reclaim my losses.
    I'm happy to pay $15 for an album by a group I like when they really put a lot of work into the album.

    I am NOT happy to pay $15 for a piece of crap I'd like to return the same day because the single was nothing like the rest of the album.

    Sure, I could stand for 45-60 minutes at a listening booth and hear the whole album, but I have far better things to do (even if I have a day off I really don't feel like sitting there rubbing against other peoples' ear wax).

    It is because of this inflexibility that I don't buy music anymore - I'm sick of geting skunked and so refuse to play the game.
    If the CD I bought is crap, I'm definitely not going to rip it - I'll take it back.
    If it's good, I'll keep it. Why rip it and lose the nice cover art and etched CD face? I think appearances count for many music fans.

    I don't doubt there will be people who abuse that sort of policy, but I think in the long run the honest folk would understand and play within the rules they know need to be maintained. It's the same reason Open Source is doing so well - we're playing nice.

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