Rip, Burn, Return

from the let's-see-how-long-this-lasts dept

A record store in New Jersey, tired of losing sales to online download services and file-sharing, has started a "Rip, Burn, Return" policy, according to The Wall Street Journal. Customers can buy a CD, then return it within 10 days and get 70% the purchase price back as store credit. Three guesses -- and the first two don't count -- as to what the RIAA's response was: a warning about "copyright violations, illegal record rentals or "rentals in disguise.'" The record store could serve as a lesson to the RIAA and its members, which have failed to adapt their business model to change with the time. The shop's owners have started selling a lot more ancillary music merchandise, like licensed clothing and accessories and vintage records, and plans to start selling downloads online and in-store. Instead of reacting to any new development with legal threats, the entertainment industry might want to try to make friends and learn a thing or two from some of these people.

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  1. identicon
    DGK12, 20 Sep 2005 @ 9:49am

    Not Bad, Not Good

    Its a bold move for sure. I know that many stores are of opposite views on Digital Media returns. Perhaps they are afraid of the RIAA.

    The only thing that concerns me is what will happen with the policy in the future. If the store succeeds it will possibly force the RIAA to change, but if they fail... Time will tell.

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