Rip, Burn, Return

from the let's-see-how-long-this-lasts dept

A record store in New Jersey, tired of losing sales to online download services and file-sharing, has started a "Rip, Burn, Return" policy, according to The Wall Street Journal. Customers can buy a CD, then return it within 10 days and get 70% the purchase price back as store credit. Three guesses -- and the first two don't count -- as to what the RIAA's response was: a warning about "copyright violations, illegal record rentals or "rentals in disguise.'" The record store could serve as a lesson to the RIAA and its members, which have failed to adapt their business model to change with the time. The shop's owners have started selling a lot more ancillary music merchandise, like licensed clothing and accessories and vintage records, and plans to start selling downloads online and in-store. Instead of reacting to any new development with legal threats, the entertainment industry might want to try to make friends and learn a thing or two from some of these people.

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  1. identicon
    Rikko, 20 Sep 2005 @ 12:30pm

    Re: Doesn't even have to do with ripping at all..

    "What about online retailers like Amazon and BN have sound clips online for previewing the entire CD before you buy. Also if you only want one or two tracks, you can purchase them through Itunes, or the new Napster."

    The clips I don't really care for - it works for pop and jazz, but most .. I don't know.. "meaningful" music really needs the whole song.
    Good point on iTunes.

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