Putting Music On A Phone Doesn't Make It 50% More Valuable
from the must-be-some-of-that-new-math dept
It's pretty clear that mobile music downloads are going to have a hard time if carriers don't change their pricing plans. They assume that they can charge a premium -- and people will pay it -- over PC downloads simply because they're able to download songs from anywhere. That's a faulty assumption though, with one analyst study pointing out people's interest in downloading songs on their PC declined 58% when the price went from 99 cents to $1.49. People's interest in music phones thus far is on models that sync to PCs, since the internet-connected computer, not the mobile phone, is the predominant hub for people's digital entertainment. It's hard to see consumers changing their buying habits -- and spending more money -- just to download songs when they're not in front of a PC.