Bleeding Edge

by Carlo Longino

DoCoMo Figures Out How To Bluespam Without The Spam

from the that-wasn't-so-hard-was-it dept

Bluespamming -- sorry, "bluecasting" -- is another example of spam under the guise of mobile marketing. A recent campaign saw 85% of the people spammed reject connections, though the companies behind it view this as 85% taking advantage of an opt-out mechanism. That's why it's bluespamming -- it's opt out, not opt in. Now, NTT DoCoMo seems to have solved the problem by eschewing Bluetooth in favor of some contactless IC technology that people can use to get information on their phones. Instead of being pelted with an unsolicited request, users can swipe their phones in front of a transmitter and capture some information. This also builds on the idea that advertising is content, and vice versa. People won't willingly accept an advertisement on their phone without some sort of benefit, whether it's a discount coupon, or some useful or entertaining content. Letting people make the decision of what's beneficial, and what to invite to their phones, certainly stands a better chance of success than spam.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Special Affiliate Offer

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.