Product Placement... In Commercials?
from the advertising-within-advertising-within-advertising dept
It took a few reads of this NY Times piece to figure out what was going on here, but it certainly sounds like NBC and Mazda have worked out a way to do product placement within commercials. As NBC kicks off its latest ad campaign to get people to watch its fall lineup, the company is making sure that Mazda cars show up in the spots, with Mazda (of course) footing some of the bill. It doesn't even sound like the product placement extends to the actual shows, but just the commercials for the shows -- even to the point where some scenes were refilmed with Mazdas, just for the sake of these commercials. Of course, you have to wonder if that's going to make anyone care. It would seem like a fairly difficult thing to influence a buying population by doing product placement in advertisements for something else entirely.