Launching Your Music Career On eBay
from the how-much-for-the-singer-in-the-window? dept
One of the potential business models for the music industry that people have discussed is something of a patronage model, where musicians don't actually release music until they've found supporters willing to pay for the costs. It appears that one aspiring musician in India made a slight, internet-age, modification on this plan. Recognizing the power of selling something on eBay as a PR tactic to get more attention, he sold the rights to a fraction of his lifetime royalties on eBay. Apparently, he found enough people to take a chance and finance his album. Of course, as he notes, the problem with doing things this way is that he doesn't have the promotional force of a record label behind him to push the album in order to try to increase the royalties that these patrons would get.