Shocker: DVR Users Skip Ads

from the this-is-surprising? dept

alex writes in with a story noting that lots of DVR owners are fast forwarding through commercials. This, of course, won't surprise anyone. However, the numbers are pretty high -- much higher than previous studies, which suggests the practice of fast forwarding through commercials is only increasing. Still, other recent studies have shown that the problem isn't just commercials, but bad commercials and the fact that there are too many of them. As the Superbowl has clearly shown (along with some super popular ads) -- when the commercials are entertaining by themselves, people do want to watch them. It's just that too many advertisers are resting on their laurels and assuming that TV watchers are a captive audience, when that's not true at all any more. Of course, now that the bad commercials are killing off the usefulness of the 30 or 60 second spot, TV advertisers are going to have to look elsewhere to find areas where they can both promote something and entertain at the same time. No wonder some companies are turning to models playing strip poker as advertising.
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  1. identicon
    Matt, 16 Aug 2006 @ 11:23am

    DRV commercials

    My thing is we pay 50+ a month to have Direct TV, but we have more commercials per show than free TV like ABC, NBC, and CBS.

    Yesterday I counted 12 commercials in one break on the SCiFi channel. I have also noticed of popular shows that I am only getting 5-10 minutes of shows and 5 minutes of commercials per break. That means I have 40 minutes of show and 20 minutes of commercials all on a channel I pay extra just to get. So in reality I am paying to watch commercials.

    I think I am about to get ride of my dish and cable. It's not worth it. I can get less advertisement and would respect it more with regular free TV. I can just rent the seasons of the shows I like at Blockbuster commercial free for less than rediculous cable dish.

    I was thinking my DVR would just skip the commercials, but the FF and REW is stupid and often puts me right back in the commercials I am trying to skip. I won't skip them automatically so it just worthless.

    You hear me advertisers you are making life miserable for everyone. Not only will I never use your products I will boycott them as well! Please go away!

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