Hertz Dinged For Misleading Online Promotion
from the details,-details... dept
What is it with companies who like to hide the real prices associated with contests and promotions in the fine print? Do they think that people won't eventually realize that the "promotion" is actually a ripoff and won't be pissed off at the company providing it? Yesterday we had American Airlines and their contest for "free" tickets that actually cost $800 per ticket, and now comes the news that Hertz has been dinged by the Advertising Standards Authority in the UK for a promotion where they claimed you could rent a car for £1, but the fine print showed it was really £26.85. What marketing person doesn't think so far ahead to realize that when the person who thinks they're paying the tiny amount (or getting something for free) won't be incredibly pissed off at the company providing the "promotion" when they find out how much higher the real price is?