Intel's Itchy Legal Trigger Finger… Inside?

from the where's-the-confusion? dept

Intel, who has been on the receiving end of stupid trademark lawsuits in the past, didn’t seem to learn the lesson. They’ve apparently sent their legal attack dogs after a company named FotoInside, claiming somehow that their trademark covers all uses of “INSIDE.” The point of trademark law, of course, is that it’s to prevent confusion. It seems like Intel would be hard-pressed to prove that anyone thought FotoInside was somehow related to Intel. However, as the article notes, the folks at at FotoInside seem to understand the power of the Streisand Effect and are using the story to make a big publicity splash (while also changing their name). In fact, the story seems so convenient in some ways, that you almost have to wonder if the Intel threat is real.


Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Intel's Itchy Legal Trigger Finger… Inside?”

Subscribe: RSS Leave a comment
1 Comment
Jeremy Leader says:

Not the first "X Inside" conflict

See this San Francisco Chronicle article from 2002, about an organization teaching Yoga to prisoners, named (you guessed it) “Yoga Inside”. They’re still listed in various yoga directories, but their domain has lapsed; I found Yoga On The Inside, which sounds suspiciously familiar, but has “on the” in small letters between “Yoga” and “Inside” in their name.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Ctrl-Alt-Speech

A weekly news podcast from
Mike Masnick & Ben Whitelaw

Subscribe now to Ctrl-Alt-Speech »
Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...