by Mike Masnick

SBC Continues The Broadband Land Grab

from the free,-free,-free,-free,-free dept

SBC continues to show how seriously they take the "land grab" aspect of signing up new users for broadband services these days. While their cheap prices have already helped them pick up new users faster than cable suppliers, they recently lowered their prices even further, making it $15/month (cheaper than many dialup plans) for the first year. Of course, this is only a promotional plan, and it's likely the prices will go up, but cable providers have still been slow to react. There have been some, informal, reports that customers who call up and point to SBC's super cheap plans can get better deals on cable, but there's been no official move in that direction. Still, SBC continues to punch away, recognizing that if they sign them up now, they'll be more likely to keep customers by offering a full suite of offerings, from phone to broadband to TV (and, oh yeah, mobile phone as well). So, on top of the $15/month promotion they're apparently offering another promotion that gives people free DSL and free satellite TV for three months if they're switching from cable. And, yet, the cable companies still go on and on about how the services they offer are more important than speed or price. Other than Cablevision, who seems to recognize the importance of the land grab, the other providers seem to be slow to react. And, while they're out (mistakenly) celebrating the Brand X decision, they're going to find it's tough to get people back. The one thing that might save them, however, is the simple fact that most of the DSL providers seem to be making other mistakes at the same time. It's really a race to see who can screw up this market first.

Reader Comments (rss)

  1. identicon
    ati radeon apple, Jun 29th, 2005 @ 10:30am

    ati radeon apple ati radeon apple ati radeon apple

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Insider Shop - Show Your Support!

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat

Report this ad  |  Hide Techdirt ads
Recent Stories


23:15 Arsenal, The UK Football Club, Sues Arsenal Cider House, The Pittsburgh Bar, Because Of Course It Would (3)
16:38 In Leaked Recording, Austin Police Chief Tears Into Commanders For Fatal Shootings, Use Of Excessive Force (16)
14:37 The Senate Summoned The Wrong Time Warner To Talk About AT&T Merger (18)
13:06 Utilities In Florida Are Using A Fake Consumer Group To Hamstring Solar Competition (10)
11:46 As Expected, FCC Passes Modest Privacy Rules For Broadband Providers, ISPs Act Like World Has Ended (11)
10:44 EU Advocate General Declares That Hotels Don't Need To Pay Copyright License To Have In-Room Television (9)
10:37 Daily Deal: Pay What You Want White Hat Hacker 2017 Bundle (0)
09:31 Why Wikipedia Is Worried About Global 'Right To Be Forgotten' Delistings (16)
08:14 Hollywood Accounting Back In Court: How Has Spinal Tap Only Earned $81 In Merchandise Sales For Its Creators? (63)
06:08 Comcast Joins AT&T, Files Lawsuit Against Nashville To Slow Google Fiber (26)
More arrow
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.