Looks Like Advertising Revenue Is Working Out For A Lot Of Online Magazines

from the makin'-money dept

As the dot com bubble collapsed, we were told that it was impossible for content sites to truly be profitable on advertising revenue alone. However, it certainly looks like that's changed over the past few years as advertisers have grown a lot more comfortable with the internet. In fact, more than 50% of online magazines now say that they're profitable, with the majority of that revenue coming from advertising. Of course, what's interesting is that, aside from advertisers becoming more comfortable with buying online ads, one of the big changes over that same time period is that many content sites have recognized that intrusive ads are not effective -- but relevant and unobtrusive ads do seem to work. The advertising market can go up and down pretty rapidly, so this could change, but it certainly sounds like more reader-friendly advertising is working out for an increasing number of publications.

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  • identicon
    magazines can thank google, 28 Jun 2005 @ 10:41am

    links are king

    The big G and its links are king algorithm is what caused all content sites to not just make ad revenue but obscene gobs of ad revenue as everyone under the sun tries to get back into the natural listings that they were booted from.

    Now that (mostly) only brick and mortar entity links are safe (bad neighborhood and all) the only way to get safe links is good old advertising and pr.

    reply to this | link to this | view in chronology ]


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