Details Coming Out On Intel's DRM-On-Chip

from the it-won't-work dept

Andy Grove tried to coin his own law a couple weeks ago, declaring that "technology will always win." Of course, he doesn't explain who will win when technology goes up against technology. His former company may just find out. Stories started popping up last week that Intel's latest Pentium chip was going to include some sort of secret DRM technology built into the chip. This has been talked about in the past, but now it appears to be coming true, with a few details spelled out by Intel's VP of Technical Policy & Standards, who goes on and on about how important it is to protect content within a home network, and only throws in a nod to the entertainment industry at the very end by saying this: "enables greater consumer flexibility & use of premium entertainment content." First off, can we please stop claiming that copy protection "enables greater consumer flexibility?" By its very definition, it does the opposite. It limits flexibility. Second, like any DRM technology, this one won't work. People will figure out ways around it, and all of this content will still find its way to various file sharing networks just as quickly. So, it won't actually stop any content from being shared. However, it will probably annoy plenty of legitimate users who can't understand why the computer they bought won't do what they want it to do. Since when did Intel think it was necessary to bow to the entertainment industry at the chip level?
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    TJ, 31 May 2005 @ 5:43pm

    Re: No Subject Given

    Would you site your reference please? I've been reading on this issue since last week, and while some people SPECULATE that AMD may eventually do the same, nothing close to confirmation was forthcoming.

    AMD would have more at risk in integrating such a feature that will irritate some customers, since they don't have an 800-pound gorilla like Dell to pump out whatever they make regardless of specifications.

    I've been holding off on buying new PCs for home until the dual-core chips are shipping in quantity. The Pentium D looked like a decent price point, and had been my plan because of the announced pricing of the AMD chips. However, if the AMD solutions avoid this nonsense, at least initially, AMD will get my money for the first time.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

Introducing the new Techdirt Insider Chat, now hosted on Discord. If you are an Insider with a membership that includes the chat feature and have not yet been invited to join us on Discord, please reach out here.

Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.