Details Coming Out On Intel's DRM-On-Chip

from the it-won't-work dept

Andy Grove tried to coin his own law a couple weeks ago, declaring that "technology will always win." Of course, he doesn't explain who will win when technology goes up against technology. His former company may just find out. Stories started popping up last week that Intel's latest Pentium chip was going to include some sort of secret DRM technology built into the chip. This has been talked about in the past, but now it appears to be coming true, with a few details spelled out by Intel's VP of Technical Policy & Standards, who goes on and on about how important it is to protect content within a home network, and only throws in a nod to the entertainment industry at the very end by saying this: "enables greater consumer flexibility & use of premium entertainment content." First off, can we please stop claiming that copy protection "enables greater consumer flexibility?" By its very definition, it does the opposite. It limits flexibility. Second, like any DRM technology, this one won't work. People will figure out ways around it, and all of this content will still find its way to various file sharing networks just as quickly. So, it won't actually stop any content from being shared. However, it will probably annoy plenty of legitimate users who can't understand why the computer they bought won't do what they want it to do. Since when did Intel think it was necessary to bow to the entertainment industry at the chip level?
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  1. identicon
    randdickson, 31 May 2005 @ 10:54am

    Ahhhh the Dell with this.

    Problem with this is that DELL computer only uses INTEL chips ergo most people will be compelled to buy INTEL INSIDE.

    Would love to see both INTEL and DELL be taken down a notch as both are a bit to monopolistic (is that a word) at this time. Geeks understand that the AMD chip is an option; generally a better one; but most consumer's understand "I'm getting a Dell" ... ignorance is an incredible force for evil.

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